A gloss tile constantly interacts with its surroundings, reflecting windows, lights and nearby surfaces. Mediterrano does much less of that. Its matt surface absorbs more of the light, allowing the colour to appear softer and more consistent across the wall.
That's particularly useful with stronger shades such as Blue, Orange and Golden Clay. Instead of the colour becoming highly reflective or changing dramatically with the light, the matt finish gives it a more grounded quality.
The softer shades - White, Cream, Bone and Sage -can consequently feel very calm over larger areas. Rather than relying on texture or reflection to create interest, the design comes from the relationship between colour, proportion and the rest of the room.